Grasser Racing
In the world of international GT racing, Grasser Racing Team (GRT) is a force to be reckoned with. As one of the most successful Lamborghini racing teams worldwide, GRT has built a strong reputation with victories in the GT World Challenge, ADAC GT Masters, and IMSA WeatherTech SportsCar Championship. However, success on the track alone is not enough—a strong digital presence is crucial to engage fans, partners, and sponsors.
That’s where we come in. The 28th Marketing developed a tailored social media strategy that authentically and professionally showcases the adrenaline of motorsport. Additionally, in 2024, The 28th Marketing served as the Media Delegate for Grasser Racing, ensuring seamless media coordination, press coverage, and brand representation across all communication channels.
Our Services for Grasser Racing Team:
- Social Media Management – From strategy to execution: We managed GRT’s social media channels, created engaging content, and built an active community.
- On-Site Story Coverage – Motorsport is action-packed—we were trackside to capture and share exclusive behind-the-scenes content in real-time.
- Content Strategy & Artworks – We developed creative concepts to present the team in the best possible way and designed high-quality graphics for race announcements, reports, and highlights.
- Audience Growth & Engagement – Through targeted campaigns and storytelling, we increased fan interaction and strengthened the connection with the community.
- Sponsor Activation – Maximizing visibility for partners is essential in motorsport. We ensured that sponsors were professionally integrated into GRT’s digital presence.
- Media Delegate 2024 – As the official media representative, The 28th Marketing managed press inquiries, interviews, and media coverage, ensuring that GRT was optimally represented in the public eye.
